Marketing Lead

About Us

We are Vizio.ai, a pioneering data science agency with a specialization in crafting data visualizations, dynamic dashboards, and innovative data app development. Our mission is to provide cutting-edge solutions and services to a diverse clientele, including top-tier international organizations, large enterprises, SMEs, and forward-thinking agencies, as they embark on transformational journeys.

At VIZIO, we're driven by a singular mission: to empower organizations with high-quality data services and products that unlock the hidden potential within their data. We envision a world where organizations are aware of their today and confident about their future with the power of data.

Our ambition extends beyond the present; we aspire to be leaders in the data industry. We aspire to provide our customers with limitless creative possibilities, reshaping the industry through innovation and inspiring projects. At VIZIO, pioneering the world of data science is our goal, not just for our clients but for our dedicated employees as well.

Join us in shaping the future of data science and inspiring a new era of possibilities.

Role Overview

We’re looking for a relentless marketing warrior—a passionate, hands-on executioner who thrives in a fast-paced environment and is hungry to drive growth. In this role, you will be solely responsible for executing all aspects of Vizio AI’s marketing strategy with a focus on tangible results. This is a tactical, high-energy position where you will directly contribute to client acquisition, brand visibility, and scaling the company. If you're a self-starter, results-driven, and obsessed with marketing, we want you on our team. 

Your Responsibilities

• Hands-On Marketing Execution: Own and execute a comprehensive marketing plan to drive client acquisition and growth. Conduct market research, identify target audiences and ICPs, and develop campaigns to engage key segments and generate leads.
• Lead Generation: Execute multi-channel lead gen strategies (cold outreach, inbound, ABM) and design optimized funnels to nurture leads through the sales cycle.
• Content & SEO: Create high-impact content (blogs, case studies, webinars) to position Vizio AI as a thought leader, and implement SEO strategies to boost organic traffic and visibility.
• Digital Campaigns & Analytics: Manage digital campaigns (LinkedIn Ads, Google Ads, social media), analyze performance, and optimize for ROI and conversions.
• Partnerships & PR: Drive strategic partnerships and manage PR efforts to enhance brand authority and expand market reach.
   

Requirements

• 3-5 years of experience in B2B marketing, ideally in tech or SaaS, with experience scaling marketing for startups.
• Proficiency with tools like HubSpot, LinkedIn Ads, Google Ads, and Mailchimp; strong knowledge of SEO, PPC, and social media.
• Expertise in content marketing and copywriting, with experience creating engaging blogs, case studies, and webinars.
• Knowledge in multi-channel lead generation, including cold outreach, inbound marketing, and account-based strategies.
• Strong analytical skills, experienced with tools like Google Analytics and SEMrush for measuring and optimizing marketing efforts.
• Familiarity with AI, data analytics, and business intelligence solutions to create relevant marketing content.
• Creative thinker with problem-solving abilities and strong communication skills for aligning with cross-functional teams.

Our Values

• Ownership Mindset: Embrace your role fully, with the initiative to solve problems and the drive to excel.
  Continuous Learning: Stay curious, embracing change and challenges as opportunities for growth.
• Making Things Happen: Focus on progress and taking decisive steps forward, learning and iterating for excellence.
• Thinking Forward: Anticipate the future, plan for long-term success, and make a lasting impact.