Marketplace Growth & Performance Marketing Lead

About Vizio AI

Founded in 2021, Vizio AI specializes in delivering top-tier analytics and AI integration services to mid-market and enterprise-level clients globally. We envision a world where every organization is both informed of its current state and optimistic about its future, powered by the transformative capabilities of data. Our mission is to enable businesses to access premier data services and products, unlocking the immense potential hidden within their data assets.

At Vizio AI, we operate as an AI-First Digital Transformation Studio—helping forward-thinking companies unlock growth, efficiency, and innovation by putting AI, data, and automation at the core of their operations.

From scaling data infrastructure to building intelligent analytics systems and AI copilots, we deliver real, measurable business outcomes—not just buzzwords. Our clients span industries like e-commerce, SaaS, finance, and professional services across 10+ countries.

Alongside our studio services, we run Vizio Ventures—our internal venture arm focused on building early-stage startups and MVPs. We partner with technical founders and industry experts to go from idea to product in weeks, not months. These ventures are powered by the same DNA that drives our studio: lean execution, data-first design, and AI-native thinking.

We’re a small, distributed team with a big vision: To become the most agile, AI-native studio in the world for building smart companies—from client projects to in-house ventures.

Our culture values ownership, speed, systems thinking, and curiosity. We care just as much about real-world execution as we do about strategy—and we love people who want to operate at that intersection.

If you want to work across multiple products, experiment fast, and build things that ship and scale, you’ll feel right at home here.

What You’ll Do

We’re hiring a Marketplace Growth & Performance Marketing Lead to own and scale our Upwork channel and paid acquisition funnels across Google and LinkedIn. You’ll work across marketing, automation, and light design—building systems that generate qualified leads and increase our visibility across platforms.

Responsibilities

Gig Marketplace Growth (Upwork-first)

• Build job scanner systems and filtering logic to surface high-value leads
• Design AI prompts to automate and personalize cover letter workflows
• Optimize agency and freelancer profiles to increase invite and response rates
• Launch and manage Upwork Projects and Consultation Packages
• A/B test messaging, targeting, and profile layout for maximum impact

Paid Ads & Funnel Execution

• Run paid acquisition campaigns across Google Search and LinkedIn Ads
• Create or edit visuals in Canva for ads, landing pages, and Upwork assets
• Collaborate on ad copy, targeting strategies, and landing page flows
• Track campaign metrics (ROAS, CPL, lead quality) and iterate rapidly

Analytics & Marketing Enablement

• Build dashboards to track Upwork and ad performance
• Turn wins into case studies and project templates
• Create lightweight marketing materials (decks, 1-pagers, visuals) as needed
• Maintain content consistency across outbound, inbound, and marketplace listings

You Might Be a Fit If You…

• Have 2–5 years of experience in growth, performance marketing, or Upwork ops
• Know how to win deals on platforms like Upwork, not just apply
• Have run paid campaigns across Google Ads and LinkedIn Campaign Manager
• Can confidently use Canva to create simple visual assets and marketing collateral
• Are fluent in A/B testing, conversion funnels, and automation tools like Zapier or Airtable
• Use AI tools (e.g. ChatGPT, Claude, Jasper) to improve your speed and quality
• Communicate clearly, move fast, and think like an owner

Why Work With Us

• Help launch and grow multiple ventures—not just one product
• Work remotely with a high-trust, async-friendly team
• Operate with real autonomy and influence on GTM and growth strategy
• Get performance-based bonuses
• Collaborate with ambitious founders, builders, and designers across border

What We Offer

• Innovation in AI & Data: Work on pioneering AI and data projects that shape the future.
• Flexibility of Remote Work: Work from anywhere, enjoying the freedom to choose your workspace.
• Competitive Rewards: Enjoy a salary that matches your expertise, plus performance bonuses.
• Ownership & Growth: Take the lead on projects with the opportunity for significant career advancement.
• Structured Career Path: We provide a clear roadmap for your professional development in the tech industry.

Our Core Values

• Ownership Mindset: Embrace your role fully, with the initiative to solve problems and the drive to excel.
• Continuous Learning: Stay curious, embracing change and challenges as opportunities for growth.
• Making Things Happen: Focus on progress and taking decisive steps forward, learning and iterating for excellence.
• Thinking Forward: Anticipate the future, plan for long-term success, and make a lasting impact.

How to Apply

If you're ready to take on this challenge and make a significant impact at Vizio AI, we would love to hear from you. Please submit your application, including your resume and a cover letter explaining why you're the perfect fit for this role. Join us in our mission to empower organizations through the power of data.

Vizio AI is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.